Musing of a Marketer turned Pastry Chef

Due to the Covid-19 situation, there are more and more home based bakery popping up. Furthermore with the low entry to barrier to setting up a home based bakery (afterall, all you need is a oven, a mixer and an instagram/facebook account) so there are more bakery starting up. However is it really that simple? First of all, as a professional Chef and bakery owner, I will not encourage you to jump into this pool without direction, after all you might bake the nicest brownie or cookies in the world (your orbit) but how would u differentiate from the other...

  There is no doubt that wedding cakes is big in the trend now in Singapore since more wedding trends are moving towards a more intimate (lesser pax) yet highly customised weddings. Having a wedding cake which is customised and edible will seem to be a great option. With so many designs and trends in the market these days, how does a bride choose to their own wedding cake for their big day?   Generally flower cakes are favoured compared to designer cakes which seems a little bit childish. Having an elegant and beautifully designed cake will be the centrepiece...

CNY Special - Maneko Cat Cookie Chinese New Year is around the corner and this year I hope to make it extra special for those of you who want to make something cute and yet at the same time simple. This Maneko (招财猫）cat cookie was inspired by a book I saw - seriously cannot remember the name of the book sorry guys, and it is 100% edible using royal icing and isomalt.   Before I start a project I always plan ahead. Planning is the key to creating beautiful pieces, so I always have the end in mind before starting...

Buttercream cakes are crowd winners when it comes to celebrating occasions like birthdays, weddings, anniversaries, or any other event. They not only taste amazing -- luscious cream always has guests coming for more -- but can be visually stunning too.   From our experience consulting with customers, we’ll share with you popular designs that your loved ones will enjoy.   1. Flowers​ Yume Patisserie’s signature realistic flower cake design   Different from traditional buttercream where flowers may look dull and lifeless, our technique allows for a more organic looking coloration and fuller looking flowers. Applying different piping techniques we can...